In 2009, Jane Jaregui started JanieXY in her Los Angeles home. She credits hanging out with her dad, a couture dress designer and pattern maker, while he  made wedding dresses in the garage and her mother's love of cooking and breaking the rules as inspiration for her unique line of whimsical plush toys.

Jane at her sewing machine, smiling

A line of toys that Matt Groening, the creator of The Simpsons" once described as "toys that have soul."   

"I love finding objects that most people wouldn’t consider to be their next best plushie friend (i.e. a turkey leg) and making it squishy and cute. My passion from sewing toys is a new one to me (est. 2009) but I’ve always been fascinated by pattern making and sewing. There’s an indescribable joy I find in plush toys.
Just the thought of them right now is flooding my mind with pure and utter squishy, soft happiness.

Jane applying stickers to her drumstick rattle plush The kind of happiness that makes you want to hug everything in sight. Unfortunately, I can’t actually do that because most people have boundaries and I respect that."