Walk into a store, any store. What do you see? Shelves and racks stuffed with products. Endless selection and multiples of most every item. Walk through, and pluck! There’s still five left on the shelf.
Of course! This is how our world works now. This is mass production. As of 2020, Target has 1,897 stores throughout the United States. Walmart has 3,570 supercenter stores throughout the United States. It’s nearly impossible to imagine our lives without either one of those stores.
Even some of our favorite “boutique-feeling” stores such as Anthropolgie and Pottery Barn boasts 200 stores and 197 nationwide respectively (which sounds small compared to Target and Walmart).
Think of the those plates, or that mug you bought at Walmart. That pair of earrings you purchased at Target, or that cute Tote from Anthro. How many hundreds and hundreds of that item are out there. The same as yours. Factory-made. Not unique.
Despite, the large looming presence of corporate stores (and while I’m at it restaurant chains), there are a staggering 30.7 million small businesses in the United States, making up 99.9% of all U.S. businesses (as of 2019).
Small business make up 44% of the U.S. economy.
We, as small businesses are mightier and more necessary than we ever knew.